INTERNATIONAL
ACADEMY
MONTREUX
Bachelor
of Business Administration & Entrepreneurship
Core Subjects
General electives
Introduction to accounting
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Introduction to management
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Emotional Intelligence
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Marketing
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Statistics
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E-commerce
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Entrepreneurship
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Consumer behavior
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Leadership
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Macro-economics
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ISI Trip
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Mentoring capstone innovation BSP
2 Selections
​
Social cultural dimensions
​
Introduction to programing
​
International diplomacy
​
Commodity trading
​
Bio-technologies
​
Collaborative economy
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Mentoring capstone innovation BSP
As part of the blended learning process for general electives, some of these proposed electives can be taught online
Program Overview
Degree type: Bachelor
Intake: Open year-round
Duration: 3 Years
Language: English
Credits: 180 ECTS
Learning outcomes
IAM students will acquire the knowledge and skills to communicate clearly and effectively using both written and oral forms of communication.
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IAM students will acquire the financial and statistical theory to make well informed business decisions.
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IAM students will be able develop and evaluate business plans and funding proposals.
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IAM students will have immersed knowledge and experience of innovative technologies.
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IAM students will analyse and define the optimum economic, marketing, financial operational and technological conditions to execute their vision.
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IAM students will be exposed and participate in numerous conferences, exhibitions, events, workshops and activities both in Switzerland and internationally.
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IAM students will conduct an innovation business plan with the objective of presenting and launching the business.
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IAM students will be able to apply theories and techniques from their academic programs in the context of an internship and innovation BSP.
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IAM students will demonstrate knowledge of the key contemporary business concepts of start-up creation and management.
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IAM students will understand ethical, political, economic and environmental issues positively and negatively impacting their business and industry.
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IAM students will learn to work cohesively and effectively under pressure.
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IAM students will start a rewarding business.
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IAM students will be exposed and participate in a fully integrated Bachelor of Business Administration program centred on entrepreneurship.
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IAM BBA entrepreneurship program provides an optimum balance of theory versus real life industry related challenges in creating and managing a start-up. The Entrepreneurs' Club and Fridays ’theory through practice’ is one of our key differentiators. Through our program we deliver excellence in education that goes beyond traditional learning process of theoretical concepts in class
Year 1
Semester 1
Semester 2
Year 1
Core Subjects
General electives
Accounting - 2
​
International management
​
Contemporary issues
​
Digital marketing
​
Project management
Ethics in business
Business law
Introduction to big data
Social & environmental responsibility
Human resources
​
Mentoring capstone innovation BSP
2 Selections
​
Social cultural dimensions
Introduction to programing
International diplomacy
Commodity trading
Bio-technologies
Collaborative economy
As part of the blended learning process for general electives, some of these proposed electives can be taught online
Year 2
Semester 2
Semester 1
Core Subjects
General electives
Core Subjects
General electives
2 Selections
​
Digital narrative for business
Design and production
Personal and professional
development
Crypto –currency technologies
Digital luxury
Management of events
2 Selections
​
Digital narrative for business
Design and production
Personal and professional
development
Crypto –currency technologies
Digital luxury
Management of events
International finance
Negotiation
Strategic leadership
Psychology - 2
Knowledge management
Competition and compliance
Project management - 2
Operations management
Communication for start-ups
Fin-tech
Mentoring capstone
innovation BSP
Business Creation
Entrepreneurial financing
Intrapreneurship
Leadership in management
Market research
Psychology
Environmental intelligence
MIS (management information
systems)
Business model canvas
Micro-economics
Mentoring capstone innovation BSP
As part of the blended learning process for general electives, some of these proposed electives can be taught online
As part of the blended learning process for general electives, some of these proposed electives can be taught online
Year 3
Semester 2
Semester 1
Core Subjects
General electives
Core Subjects
General electives
2 Selections
​
Sports Management
Life science
Neuro-marketing
Virtual Management
Digital art and music
International politics
START-UP
WORK EXPERIENCE
Mentoring capstone innovation BSP
Business Growth
Financing & Funding
Intellectual property
Leadership in technology
Digital strategy
Strategic business communication
Corporate innovation
Block chain technology
Product development
Big Data
Mentoring capstone innovation BSP
As part of the blended learning process for general electives, some of these proposed electives can be taught online
As part of the blended learning process for general electives, some of these proposed electives can be taught online
2 Selections
​
Block Chain Technolog
Life science
Neuro-marketing
Virtual Management
Digital art and music
International politics